PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 1.2
- This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.False
- This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.True
- Divya Bhaskar - The third Gujarati daily newspaper to be launched
This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies - To create awareness for Divya Bhaskar & establish brand image
Key fingings of survey - Their newspaper is average in all respects
Post survey phase - Order bookings crossed a record mark of 2 lac. - This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?
Profits increased , Reserves increased - This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
- This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?Petrol is underpowered than diesel
- This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?More credit
- This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.True
- This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?Different Formulation , Different packaging
- This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.False
- This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?Consultancy
- This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.Innovation
- This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.Informal
- This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?Frustration , Demoralisation
- This question is from the case study "Shakti Fitness" :The profitability is highest for :-Jogging
- This question is from the case study "Priya Automobiles" :Why did the company started loosing the market?New Fuel efficient bike introduced
- This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.True
- This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?Reduces energy consumption , Increases efficiency , Increases tube life
- This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?One Type & One size
- This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.Canal irrigation
- This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.Product Mix
- This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-Good Quality , Good Distribution , Good Promotion
- This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-Petrol Pumps
- This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?Rs 6/- Off Coupon
- This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.Public Relations
- This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.False
- This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.Distributors
- This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.Consumer mindset
- This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.True
- This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 1.1
- This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :-The demand may get disturbed
- In initial years the concentration is in - Northern reagion
This question is from the case study "Switchex Company" : Switchex company manufactures - Entire range of awitchgear products
Pricing strategy - Lower than the competitors by 8-10%
Its Pune office headed by - Mr. Patil - This question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest?Distribute the medicines , Get medicines prescribed by the doctors
- This question is from the case " Seven Species" : Which countries were banned from exporting shrimps?India , Pakistan
- This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget?Supply shorter than demand
- This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.Nutritious
- This question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :-less sale of bats with his photo , High inventories
- This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.True
This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension.True
This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
To see product Performance , Was done for 2 months
This question is from the case study "Seema Leather" : Indian leather industry is facing problem of :-
Modernisation
This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?Extraordinary Sports performance
This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.
True
This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique.Marketing
This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.CCA will market ABC brands with their own
This question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material?
Chemical , Pharmaceutical
This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?Glucose , Salted
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