Advertising and Public Relations 4--SCDL

Advertising and Public Relations - 4

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Select The Blank
Question
Cities where the local press usually gives a favourable ________ for press conference.
Correct Answer
Coverage
Your Answer
Coverage

True/False
Question
Public relations does not have a strong industry association to guide its growth in a controlled manner.
Correct Answer
True
Your Answer
False

Multiple Choice Single Answer
Question
Reputations are not built overnight they are the sum of cumulative actions over a period of :-
Correct Answer
Time
Your Answer
Time

True/False
Question
During the press conference it is advisible to only communicate the news it should be one way communication.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
The Bryan-McKinley presidential campaign was first to mount an all out effort of public opinion in :-
Correct Answer
1896
Your Answer
1875

Multiple Choice Multiple Answer
Question
The functions of an advertising agency are
Correct Answer
Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer
Planning, Creativity,Production , Media and Agency Management , After sales AND Services Management

Multiple Choice Multiple Answer
Question
What should the feature story highlight?
Correct Answer
Unkown facet , Product , Cause
Your Answer
Unkown facet , Product , Cause

True/False
Question
Research shows that 70% of buying decisions are made in store.
Correct Answer
True
Your Answer
True

True/False
Question
The Body Copy consists of the main text.
Correct Answer
True
Your Answer
True

Select The Blank
Question
The observers are paid to watch and ________
Correct Answer
Write
Your Answer
Write

Multiple Choice Single Answer
Question
A crisis by its very nature comes :-
Correct Answer
Unannounced
Your Answer
Unannounced

Select The Blank
Question
More and more people began to read newspaper and ________
Correct Answer
Magzine
Your Answer
Magzine

Multiple Choice Multiple Answer
Question
The spokesperson should have following skills :-
Correct Answer
Convincing AND Inspiring , Good Orator , Able to address gathering
Your Answer
Convincing AND Inspiring , Good Orator , Able to address gathering

Multiple Choice Single Answer
Question
The corporate identity of an organisation is sum of all :-
Correct Answer
Visual cues
Your Answer
Social workforce

True/False
Question
Internet is part of electronic media
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
The process of identifying and advertising to a group of prime prospect is called as
Correct Answer
Target Marketing
Your Answer
Target Marketing

True/False
Question
Very often the presence of a well known celebrity can liven up a routine company function
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
A Public Relation professional who counted over 500 different definitions for PR was known as :-
Correct Answer
Rex Harlow
Your Answer
Dennis Martin

Multiple Choice Single Answer
Question
Public information came into the exsitence at the time of ancient egyptians which are :-
Correct Answer
5000 years ago
Your Answer
5000 years ago

Multiple Choice Multiple Answer
Question
Adams legacy also inculded :-
Correct Answer
Newspaper essays , Speeches , Parades
Your Answer
Newspaper essays , Speeches , Posters

Multiple Choice Single Answer
Question
Public Relation practitioners play a dual role, they are advisiors as well as :-
Correct Answer
Counsellors
Your Answer
Counsellors

Select The Blank
Question
If you do the right think you have to make sure that people ________ about it.
Correct Answer
Hear
Your Answer
Hear

Select The Blank
Question
If you have a website include the ________ in your heading.
Correct Answer
URL
Your Answer
URL

True/False
Question
The advertising plan basically focuses on Target, Message AND Media
Correct Answer
True
Your Answer
True

Select The Blank
Question
Skilful media relations involves treading the fine line between catering for the ________.
Correct Answer
Organization
Your Answer
Organization

Multiple Choice Multiple Answer
Question
The Creative services department includes
Correct Answer
Creative Director , Art Director , Copy Writer
Your Answer
Creative Director , Art Director , Copy Writer

Multiple Choice Multiple Answer
Question
Research planning includes
Correct Answer
Designing a questionnaire , Data Collection , Tabulation, Analysis and Results
Your Answer
Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

Multiple Choice Single Answer
Question
People are good at :-
Correct Answer
Reacting
Your Answer
Reacting

Multiple Choice Multiple Answer
Question
Culture means
Correct Answer
Values , Perception , Beliefs
Your Answer
Values , Perception , Beliefs

Select The Blank
Question
The advantage of outdoor advertising is that, message is available for ________ hours.
Correct Answer
24
Your Answer
24

True/False
Question
In the style always use a passive voice
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
The Body Copy is also called as
Correct Answer
Main Text
Your Answer
Text

Multiple Choice Single Answer
Question
In every organisation there are requirements for the management to communicate with different audiences this sort of communication is called as :-
Correct Answer
One to many communication
Your Answer
Public Speech

Multiple Choice Multiple Answer
Question
The financial information can be reached by the way of :-
Correct Answer
Annual General Report , Minutes of AGM , Quaterly Reports
Your Answer
Annual General Report , Quaterly Reports , Share Prices

Match The Following
Question
Correct Answer
Your Answer
Promoting AND Elaborating events
Boston Massacre
Pamphlet
Public Relation Startegies
Publications
Publications
Persuasive communication
Western Social
Newspaper
Harvard
Pamphlet
Western Social

Select The Blank
Question
Organisations use a variety of spokespersons depending upon the ________and the audience.
Correct Answer
Message
Your Answer
Message

Multiple Choice Multiple Answer
Question
In advertsement collateral material refers to
Correct Answer
Brochures , Video Tapes , Product Leaflets
Your Answer
Insertions , Brochures , Product Leaflets

Select The Blank
Question
The video tele conference of J AND J was of ________ minutes.
Correct Answer
90
Your Answer
90

True/False
Question
The print media consists of newspaper and magzines.
Correct Answer
True
Your Answer
True

True/False
Question
Day by day the crime rate is controlled through out the world.
Correct Answer
False
Your Answer
False

Match The Following
Question
Correct Answer
Your Answer
Invitations
Reporter
Editor, Journalist
Photographs
Invitation
TV Crew
Media Events
Press Conference
Technicians
Reminder calls
Editor, Journalist
Press Conference

Multiple Choice Multiple Answer
Question
The catcholic Church reponded with its own counter reformation by means of :-
Correct Answer
Speeches , Books , Pamphlets
Your Answer
Speeches , Books , Pamphlets

Multiple Choice Multiple Answer
Question
Researching, conducting and evaluating on a continual basis are program of action. These are done to achieve public understanding, these may also include :-
Correct Answer
Marketing , Financial fund raising , Employee Community
Your Answer
Marketing , Financial fund raising , Employee Community

Multiple Choice Multiple Answer
Question
There are three type of situtations in which you can paln an interview with a journalist these are :-
Correct Answer
Proactive , Reactive , Crisis
Your Answer
Proactive , Reactive , Crisis

Select The Blank
Question
In print media rates depends upon the size, Colour and ________
Correct Answer
Position
Your Answer
Position

Select The Blank
Question
Traditionally the PR program is divided into ________.
Correct Answer
Internal AND External programs
Your Answer
Internal AND External programs

Multiple Choice Single Answer
Question
Advertisers describe consumer audience through
Correct Answer
Demographics
Your Answer
Phsycological