Advertising and Public Relations 2--SCDL

Advertising and Public Relations - 2

LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Select The Blank
Question
As world becomes a ________ place, where news travel with great speed.
Correct Answer
Smaller
Your Answer
Tiny

Multiple Choice Single Answer
Question
Press releases are called :-
Correct Answer
Publicity Program
Your Answer
Publicity Program

Multiple Choice Single Answer
Question
Crisis communication staff needs to be throughly trained to work together as a :-
Correct Answer
Team
Your Answer
Good communicator

Select The Blank
Question
The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer
Words
Your Answer
Words

Select The Blank
Question
Fillers are material used to fill in the empty at the ________ minute.
Correct Answer
Last
Your Answer
Last

Multiple Choice Single Answer
Question
The advertising agency plays a key role in:
Correct Answer
Creating advertising
Your Answer
Creating advertising

Select The Blank
Question
All large companies develop a ________ identity manual
Correct Answer
Corporate
Your Answer
Corporate

Multiple Choice Single Answer
Question
In a corporate identity if the building is constructed of granite and glass it sends out signals of :-
Correct Answer
Prosperity AND Competence
Your Answer
Prosperity AND Competence

Match The Following
Question
Correct Answer
Your Answer
1982
America
America
Audio
Philadelphia
Philadelphia
Recovery Campaign
New York
Texas
Situation
Chicago
New York

True/False
Question
Influencer acts as a consultant.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
There are three type of situtations in which you can paln an interview with a journalist these are :-
Correct Answer
Proactive , Reactive , Crisis
Your Answer
Proactive , Reactive , Informal

True/False
Question
Internet is part of electronic media
Correct Answer
False
Your Answer
False

True/False
Question
The journalist can publish whatever he wants.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Persuasion is used to change or neutralise hostile :-
Correct Answer
Opinion
Your Answer
Opinion

Multiple Choice Single Answer
Question
Marketing objectives are referred in terms of :
Correct Answer
Sales
Your Answer
Sales

Multiple Choice Single Answer
Question
The modern day advertising has its roots in
Correct Answer
USA
Your Answer
USA

Multiple Choice Multiple Answer
Question
The most persuasive messages are :-
Correct Answer
Direct , Simply expressed , Contains one primary data
Your Answer
Direct , Simply expressed , Contains one primary data

Multiple Choice Single Answer
Question
A corporate identity is very important part of the Company image and
Correct Answer
Communications
Your Answer
Communications

Multiple Choice Multiple Answer
Question
The filler items should be in paragraph form with :-
Correct Answer
Double Spaced margin , Typed , Typed on single page
Your Answer
Typed , Typed on single page , Double Spaced margin

Select The Blank
Question
Firestone used to sell millions of tyres at the rate of ________.
Correct Answer
50$
Your Answer
50$

True/False
Question
FYI stands for For Your Information
Correct Answer
True
Your Answer
False

Match The Following
Question
Correct Answer
Your Answer
Advertising in eighties saw
Address to specific consumers
Address to specific consumers
The Beginning of Advertising
Exchange of goods
USA
Invention of the printing press
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste

Multiple Choice Single Answer
Question
If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :-
Correct Answer
Preferences
Your Answer
Crew

Multiple Choice Multiple Answer
Question
The spokesperson should have following skills :-
Correct Answer
Convincing AND Inspiring , Good Orator , Able to address gathering
Your Answer
Convincing AND Inspiring , Good Orator , Able to address gathering

True/False
Question
Research shows that 70% of buying decisions are made in store.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
Crisis means an unexpected development that often frightens the :-
Correct Answer
Public
Your Answer
Share Holder

True/False
Question
Good companies always speaks first and performs later.
Correct Answer
False
Your Answer
False

Select The Blank
Question
The production department is responsible for ________ the creative concepts.
Correct Answer
Translating
Your Answer
Translating

Select The Blank
Question
"We very much prefer to see the ________ before they are released", says an editor of an Popular Indian Computer Publication.
Correct Answer
Product
Your Answer
Product

Multiple Choice Single Answer
Question
The following "firsts" were observed during the period :-
Correct Answer
1900-1921
Your Answer
1899-1925

True/False
Question
In the style always use a passive voice
Correct Answer
False
Your Answer
False

Select The Blank
Question
Apple computers made their campaign in the year ________ which people were dying to see.
Correct Answer
1984
Your Answer
1985

Multiple Choice Multiple Answer
Question
Culture means
Correct Answer
Values , Perception , Beliefs
Your Answer
Values , Perception , Beliefs

Multiple Choice Multiple Answer
Question
Choosing a city for press conference depends upon the level you are working with :-
Correct Answer
National , Regional , Business
Your Answer
National , Regional , Business

Multiple Choice Single Answer
Question
Check for the passage ways, door ways, and elevators large enough to accommodate :-
Correct Answer
Bulky equipment
Your Answer
Bulky equipment

Multiple Choice Multiple Answer
Question
Research planning includes
Correct Answer
Designing a questionnaire , Data Collection , Tabulation, Analysis and Results
Your Answer
Designing a territory , Data Collection , Tabulation, Analysis and Results

Multiple Choice Multiple Answer
Question
Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer
Salient , Answer a felt need , Logical course of action
Your Answer
Salient , Answer a felt need , Analysing the facts

True/False
Question
In all press conferences there is a demonstration of the product.
Correct Answer
False
Your Answer
False

True/False
Question
India is the hope of free world.
Correct Answer
False
Your Answer
True

Multiple Choice Multiple Answer
Question
A number of activities at the community level that are practised are :-
Correct Answer
Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood
Your Answer
Practicing environment protection drives , Cleaning up the neighbourhood , Organising Blood Camps

Multiple Choice Multiple Answer
Question
People forget mistakes than brow beaten by
Correct Answer
Cunning , Manipulative , Explanations
Your Answer
Cunning , Manipulative , Explanations

Select The Blank
Question
For testing the advertisement, adveretisers uses ________
Correct Answer
Focus Groups
Your Answer
Target Audience

Multiple Choice Single Answer
Question
Marketing plan starts with:
Correct Answer
Situation Analysis
Your Answer
SWOT Analysis

Select The Blank
Question
You may work within a ________ constrained by policies and procedures.
Correct Answer
Hierarchy
Your Answer
Hierarchy

Select The Blank
Question
Tapping groups attitudes is called as ________.
Correct Answer
Channeling
Your Answer
Communicators

Multiple Choice Multiple Answer
Question
The lesson learnt from Tylenol case was :-
Correct Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control
Your Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control

Multiple Choice Single Answer
Question
Advertisments in those days were laid out like our present day
Correct Answer
Classified advertisment
Your Answer
Classified advertisment